Timex Watches

Timex watch brand

Timex is a direct descendant of several important 19th century American clock and watch manufacturers. Like Timex today, still specialized in durable yet affordable timepieces. The Waterbury Clock Company, founded in 1857, made a wide variety of clocks for home and business. The Waterbury Watch Company, founded in 1880, and the Robt. H. Ingersoll & Brothers firm, founded a year later, made hundreds of millions of pocket watches and sold them around the world. With the beginning of World War I, a great demand arose for a new timepiece - the wristwatch - that could be used more easily that the pocket watch on the battlefield or in the trenches. Timex's forerunners, Waterbury Watch Company and Ingersoll, made and sold some of these early wartime wristwatches and after the war, civilians clamoured for this novel and handy timekeeper.

The first Timex-branded watch, introduced in 1950, used a new movement that replaced jewels with long-wearing bearings, making it far less expensive than Swiss watches, yet more durable and easier to produce. By the 1960's, Timex was the most popular watch brand in the country, known for the famous slogan: Timex - It Takes a Licking and Keeps on Ticking.

Timex has maintained market superiority since that time by introducing innovative designs and technology, like the Indiglo® night-light which was named one of the best products of the year by Business Week and Fortune magazines in 1993. In 1995, Fairchild Publications named Timex America's favourite accessory brand and second favourite fashion brand overall, beating out promotion powerhouses like Nike and Levi's.

Timex Corporation, headquartered in Middlebury, Connecticut, currently does business in over 90 countries around the globe and has been the largest-selling watch brand in America since the 1960's, with domestic distribution through approximately 100,000 outlets.

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